In London, Paris, New York and Tokyo alone, over 50% of girls don’t play competitive or individual sports and over 25% of girls stop playing sports between the ages of 14-17.  Our main objectives were to make tennis more accessible and fun for girls in high school. We created a campaign that not only brings tennis to all teenage girls in real life, but brings a more unique, customizable, and fun tennis experience.

Art Director: Brad Regruto

Copywriter: Whitney Rayner

her-court-app-screens-1 copy
adidas-court-mockup-birds-eye
tennis-court-mockup1
favorite-court-huge-05
adidas-jpgs-typography-03-scaled
adidas type gif
her court gif
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