In London, Paris, New York and Tokyo alone, over 50% of girls don’t play competitive or individual sports and over 25% of girls stop playing sports between the ages of 14-17.  Our main objectives were to make tennis more accessible and fun for girls in high school. We created a campaign that not only brings tennis to all teenage girls in real life, but brings a more unique, customizable, and fun tennis experience.

Art Director: Brad Regruto

Copywriter: Whitney Rayner

In London, Paris, New York and Tokyo alone, over 50% of girls don’t play competitive or individual sports and over 25% of girls stop playing sports between the ages of 14-17.  Our main objectives were to make tennis more accessible and fun for girls in high school. We created a campaign that not only brings tennis to all teenage girls in real life, but brings a more unique, customizable, and fun tennis experience.

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