Social content design for House of Hoops
Nike Hardwood Classics
Social campaign to introduce a series of Nike products that were released with the Brooklyn Nets Classic Edition 2020-2021 Uniforms. The Classic Edition Uniforms were first worn in the 1990 season by the New Jersey Nets. With the reintroduction of the uniforms, Nike created special Classic Edition shoes for the KD13, the Kyrie Low 3, and the Air Force 1.
The goal of the visual direction was to pay homage to the original design aesthetic of the 90's gradient jerseys, while highlighting the modern-day gritty street textures and the abundance of typography in Brooklyn.
Nike Rayguns Collection
The Roswell Rayguns were the laughing stock of basketball in the 1970's until mid-season, a time traveling spaceship arrived in Roswell, New Mexico and changed everything. The ship was loaded with talented NBA all-stars from the future (mid-2000's) who brought style, funk, and W's to Roswell.
In-feed Shoppable Instagram Posts
Animated Instagram Stories