To revive the classic FILA mindblower sneaker - originally released in 1995 - FILA collaborated with 47 streetwear brands to release limited editions of the FILA Mindbreaker 2.0. I was asked by Lucid FC to art direct the campaign for the limited release of their sneaker collaboration with FILA. The sneaker was sold at pop-ups in NYC, Tokyo, Seoul, and Atlanta. The sneakers sold out in a week. 

 

 

Print

DRIPPP
blue roads
electric-blu-ig
 
 Spread placed in Issue 11 of SoccerBible
(World Cup Issue - The New Soccer Culture)

 

 
 
 
 

Spread placed in Issue 11 of SoccerBible

(World Cup Issue - The New Soccer Culture)

 

soccer-bible-cover
ad-spread

 

Social

 

Teasers on Instagram promoting date of pop-up.

 

pop-up2
atl pop up ad 1

 


Pop up posters


lfc-x-fila-pop-up-flyer-1
LFC-x-FILA-POP-UP-2

 


Extras from the project


fila lucid gif
space-lucid