To revive the classic FILA mindblower sneaker - originally released in 1995 - FILA collaborated with 47 streetwear brands to release limited editions of the FILA Mindbreaker 2.0. I was asked by Lucid FC to art direct the campaign for the limited release of their sneaker collaboration with FILA. The sneaker was sold at pop ups in NYC, Tokyo, Seoul, and Atlanta. The sneakers sold out in a week. 

 

DRIPPP
blue roads
electric-blu-ig
pop-up2
atl pop up ad 1
lfc-x-fila-pop-up-flyer-1
LFC-x-FILA-POP-UP-2

 
 
 Spread placed in Issue 11 of SoccerBible
(World Cup Issue - The New Soccer Culture)

 

 
 
 
 

Spread placed in Issue 11 of SoccerBible

(World Cup Issue - The New Soccer Culture)

 

lfc fila spread 1
soccer-bible-cover
ad-spread
fila lucid gif
space-lucid